Selling to Men, Selling to Women

Is there a difference? The answer might begin with whether men and women are different. If you need an “edge” in selling, wouldn’t it be helpful to know about these differences?

Based on the work of John Gray, Ph.D., this workshop examines and applies the differences in men and women and how they think, feel, and ultimately – how they decide to buy. We’ll also inspect relationships and the value of relationships in selling. We’ll learn about the principles of Neuro Linguistic Programming and the advantage this knowledge provides.

The sensory modalities are discussed and you’ll learn whether you are primarily a visual, auditory, or kinesthetic person, and just as important, what your prospect is. We’ll examine and learn how to align your communications style to be in harmony with your prospect.

This in-depth workshop will provide you with practical ideas and proven strategies that can be immediately applied to your own situations.

You’ll learn:

• The greatest destroyer of sales.
• The Mars Venus metaphor and PET Research.
• Behaviors that affect the sales relationship.
• Understanding the buying process.
• Building the sales relationship.
• Rapport, listening skills, use of language.
• Motivators, problem solving; the different gender styles in each.
• Selling tips for men and women.
• Body language and NLP.
• Visual, auditory, and kinesthetic language.
• Identifying communication channels.
• Tips for identifying each channel.
  

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